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“You’re lucky if you have a job that is ‘just work’, but more often your life is with your job. Fred Auzenne says Choose something that means something to you.” My dad, who was my business mentor before he passed away when I was young.… Read More »Fred Auzenne: What is the best piece of business advice that you ever received and from whom? How would you apply this advice in your life and work today?

There is no single answer to this question, as the role and responsibilities of a good leader vary depending on the context says Fred Auzenne. However, in general, a good leader today should be responsible for creating and maintaining a positive environment within their team… Read More »Fred Auzenne- What do you think should be the responsibility of a good leader today? How is this different from the past, and how can leaders ensure that they are fulfilling their responsibilities well?

Some believe that successful leaders are born, not made. However, through years of research and experience, I have come to believe that anyone can become a successful leader with the right tools and mindset says, Fred Auzenne. The most important characteristic of a successful leader… Read More »Fred Auzenne- What do you think sets successful leaders apart from the rest? How can you emulate these traits in your own life?

There are many benefits to being a good leader. Some of these benefits include developing better communication skills, improving problem-solving skills, and gaining experience in working with people. Leaders also tend to be more successful in their personal and professional lives says Fred Auzenne. If… Read More »Fred Auzenne: What do you think are the benefits of being a good leader? What would you say to someone who is hesitant to take on a leadership role because they are afraid of making mistakes?

There are several common traps that leaders can fall into. One of the most common is making decisions based on personal biases instead of what is best for the company or team says Fred Auzenne. Leaders can also make the mistake of trying to do… Read More »Fred Auzenne- What do you believe are the biggest mistakes that leaders make? How can they avoid these traps?

corporations partaking in social and economic responsibilities as we all join hands to welcome a futuristic concept- sustainability for the generation to prevail after us says, Fred Auzenne. With green agendas expanding and corporate social responsibilities becoming more diverse in nature, the current trend has… Read More »Can your CSR Report Integrate Both Sustainability & Marketing Simultaneously- An Overview by Fred Auzenne

Recognizing the power of content to bind them with consumers, more and more businesses are now adopting an attitude with the publisher and promoting content marketing practice says, Fred Auzenne. By anticipating what the future holds for content marketing in 2021, the company will be… Read More »Fred Auzenne Explains Some Content Marketing Stats That Every Business Must Know in 2021

Every business function is responsible for contributing to the business bottom line, including functions like Accounts and Human Resources Management or HR, which do not directly connect to the business output. The general perception about the Human Resources function is that it is a people-oriented… Read More »Fred Auzenne explains how to use Human analytics to improve business performance

Your business runs on various factors and resources – human resource is one of the vital elements of any company says Fred Auzenne. It is essential to work towards the development of this sector constantly. HR plays a significant role in bringing out the optimum… Read More »Fred Auzenne busts the myth that employees are just a resource and explains the importance of the workforce